From October 22-24, Haifa Group proudly participated in the 36th annual Argus Europe Fertilizer Conference held in Athens, Greece. Recognized as one of the premier events in the European fertilizer market, the conference brought together over 750 industry leaders spanning the industrial, logistics, financial, and other sectors.
Haifa’s 19-square-meter booth, organized by our dedicated Haifa Southeast Europe team, was among the event’s most attractive displays. Our stand showcased Haifa’s full product portfolio and innovative technologies, highlighting our commitment to efficient, sustainable plant nutrition solutions. Our commercial team and agronomy experts were on hand to share valuable insights and offer practical advice to visitors.
The conference agenda covered pressing topics impacting today’s fertilizer industry, including the need for sustainable development, reducing environmental impacts across the value chain, and navigating regulatory challenges. Haifa’s compelling presence at the event effectively communicated our unique value proposition, focusing on key messages and strategic business offers that resonated with potential customers and partners.
This year’s Argus Europe Fertilizer Conference served as an ideal platform to demonstrate the strength of the Haifa brand, reinforcing our position as pioneers in the industry. Despite modern technology enabling constant communication, there’s still no substitute for in-person interactions. The conference provided a valuable opportunity for Haifa’s European managers, key suppliers, and marketing professionals to engage directly with industry peers and explore new collaborations, strengthening our ties with existing partners and fostering new win-win partnerships.
Report by Katerina Partheniou
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